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BRANDING

Why Brand? First of All, You Have No Choice.

 

Naomi Klein published No Logo nearly 25 years ago. Her book was hugely influential: a call to arms for branding...

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Nick Liddell -  august 2023

BRANDING

The Case for Internal Brands, and How to Manage Them

 

It’s a familiar debate: On the one side, teams want to differentiate themselves by being assigned an identity—a fun name that resonates...

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Lana Markovid -  august 2023

AI

It’s Alright AI (I’m Only Bleeding)

Don’t freak out, folks. It’s only a tool. I repeat: It’s only a tool. And so far, these water-and-emotion-infused human beings (aka, us) are the ones wielding the tool....

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Eric David Johnson august 2023

PACKAGING

Sustainable packaging, the best for your product

Packaging is a term of English origin, which means packaging or packaging. It is used to contain, protect and move the products....

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Amadeo Tusell  january 30 of 2023